Marketing for oral and maxillofacial surgeryWisdom teeth removal
Seasonal, high intent and fiercely local. We reach students and parents planning around school breaks, on searches already close to a booking.
Canada's Specialized Dental Marketing Agency · Serving Dental Clinics Coast to Coast
Canada's Specialized Dental Marketing Agency · Serving Dental Clinics Coast to Coast
Marketing for oral and maxillofacial surgery
OMFS marketing has to feed two demand engines at once: the referring dentists who send you complex cases, and the patients who search on their own for wisdom teeth removal, implants and corrective jaw surgery. We build both, and we build them so they never compete, with every dollar tracked to cost per treatment start.
Why oral surgeons choose us
A surgical practice is fed from two directions. General dentists send the cases they will not take on. Patients arrive on their own, months after first considering it.
Most agencies market only the second, because it is the half an ad account can see. The referral side is left to goodwill.
The two behave nothing alike. Referrals move on trust and on how easy you are to send a patient to. Patient demand moves on search, season and speed of access.
So we run them as two programmes on one practice, judged on different numbers, built so neither ever costs you the other.
Six categories, and each one is searched, referred and decided in a completely different way.
Seasonal, high intent and fiercely local. We reach students and parents planning around school breaks, on searches already close to a booking.
The largest cases you place. Education first, so a consult arrives already understanding the surgery, the healing time and roughly what it costs.
Almost nobody searches for grafting, yet implant patients have to understand it. This is the layer that stops a large plan stalling after the consult.
Months of consideration, real anxiety, a life changing outcome. Content that answers the questions patients actually have and keeps you present until they are ready.
The cases a general dentist sends out. We make your practice the obvious destination on the exact terms patients and referring teams type.
Fear stops more treatment than fee does. Leading with your sedation options wins the anxious, treatment heavy patients other clinics quietly lose.
The system
Referred and patient found cases counted apart from the first week. Most surgeons have felt the split for years without ever seeing it on paper.
Only surgical, surgeon appropriate procedures. Nothing we run for you competes for the everyday dentistry your referring offices depend on.
Visibility on wisdom teeth, implants, extractions and jaw surgery across your city and the surrounding towns that already drive in to you.
Third molar budget weighted ahead of the summer and winter breaks, when the searching actually happens, rather than spread flat across a year that is not flat.
A referral route a busy front desk can finish in under a minute, and a practice that reassures the dentist sending the case as much as the patient receiving it.
Calls, forms and bookings traced back to source, then reported as cost per lead and cost per treatment start instead of impressions.
Where the two engines meet
Run carelessly, patient facing campaigns make a referring office feel competed with. That is how a surgical practice loses referral volume while its ad account looks busier than ever.
The answer is a boundary, written down. We promote only what belongs in a surgical practice: third molars, implants, grafting and corrective jaw surgery. We never touch the restorative and hygiene work that pays your referrers.
Stated plainly, that boundary sells. An office that can see exactly what you promote and what you leave alone sends more, because nothing about the relationship is left to guess at.
Then the two engines compound. The brand strong enough to win a direct implant case is the same brand a dentist checks before sending their next complex one.
Third molar searching is one of the few things in dentistry that moves on a schedule you can plan against.
Families plan removal for the weeks a student can recover without missing class, so enquiries bunch up ahead of the summer and the winter holidays.
This is a neighbourhood decision made quickly. If you are not visible in the map results for your own city, the case simply goes to whoever is.
Two people, two questions. One wants to know it is safe and what it will cost. The other wants the soonest date that will not wreck a term.
A budget spread evenly across the year misses both peaks and pays full price in the quiet months.
One flat monthly fee, month to month, one clinic per city. Never a share of your production, so we have no reason to send you cases you cannot operate on.
Ranked for implants, wisdom teeth, extractions and oral surgeon searches, in your city and the towns whose patients already drive in.
Search and social run per procedure, because a third molar patient and a full arch patient share nothing except your address.
Procedure pages written to a surgical standard, plus an obvious route for a referring office with thirty seconds to send someone over.
A short referral path, materials the front desk will use, and reporting that shows which offices are sending and which have gone quiet.
Every call traced to its source, missed calls chased automatically, and reminders that stop a booked surgical consult from evaporating.
Cost per lead and cost per treatment start, live rather than estimated, split by engine so you can see which one produced the month.
Why Dental Marketing Canada
You did not build a surgical practice by offering a little of everything. Neither did we. This agency markets high value dentistry and nothing else, so case mix, consult flow and referral dynamics come up on the first call rather than the fifth.
We will also tell you when marketing is not the constraint. If your theatre is booked out for months, more demand makes the practice worse, and we would rather say that than sell you a campaign.
One clinic per city. Flat monthly fees, never a share of production. Month to month, because a contract should not be why an agency keeps an account. And you own every asset from day one.
See how we work with specialistsEvery discipline, one operating system, one team.
Not the way we run it. Everything patient facing is limited to surgical work: third molars, implants, grafting and corrective jaw surgery. We never promote the everyday dentistry your referrers live on, so they never see you bidding for their patients. In practice the opposite happens. A stronger public presence makes a referring office more comfortable sending a complex case, not less.
Case values, decision length and where the work comes from. A general practice grows on new patient volume. A surgical practice grows on a smaller number of large consults, half of which arrive through another clinician rather than through a search. Marketing that ignores the referral half is measuring one engine and calling it the whole practice.
All year, at different weights. Demand never reaches zero, but it climbs sharply ahead of the summer and winter breaks and again around exam periods. We keep a base level running so the practice stays visible, then move budget forward into the weeks the searching concentrates. Flat spending through a year that is not flat is how the peak gets bought at the worst price.
As the reason a nervous patient can say yes, described plainly and without promising an experience. Name the options you offer, who administers them and what the appointment is actually like. Your provincial college sets what may be claimed about training and titles, and we write inside those rules rather than around them, because a complaint costs far more than the case was worth.
Paid campaigns reach people already searching, so enquiries usually begin in the first weeks. Search visibility compounds over months and keeps pulling the blended cost per consult down. Corrective jaw surgery is the slow one, measured in seasons rather than weeks, because the decision itself takes that long.
No. One clinic per city. Your market is exclusively yours for as long as we work together, and everything is month to month, so the arrangement continues because it is producing rather than because you signed something.
Finally, marketing that grows demand for surgery without costing you a single referral.
Tell us your case mix, roughly how consults split between referred and patient found, and the city you operate in. We will show you what oral surgery search looks like in that market, and whether it is still open.
Thank you. We'll be in touch shortly. Need us sooner? Call (905) 906-7066.
Speak to a dental marketing specialist
Tell us about your practice and we will come back with a straight read on your market, what we would do first, and whether your city is still available.
Finally, Marketing Built For High-Value, Specialized Dental Services in Canada.
