Canada's Specialized Dental Marketing Agency · Serving Dental Clinics Coast to Coast
The profile they open before they call
Dental social media marketing will not rank your website, and we will not sell it as though it does. What it settles is the question a patient asks after search has already found you: is this a working practice, and does it do work like mine. We build it as a consented asset library your team can sustain.
What social does, and what it does not
Start with the honest part. Posting is not a meaningful organic ranking signal. Followers and engagement rate sit nowhere near profile accuracy, review recency, proximity and your treatment pages. If ranking is the goal, that budget belongs in dental SEO.
Here is what it does instead. Search, a friend or an insurance list sends someone to you. Before calling, they check. Your profile is the proof surface they land on, and it answers what a website cannot: whether real people work here now.
Which is why a dormant account is not neutral. A grid that stopped eighteen months ago still makes a statement to somebody deciding where to spend five figures on their mouth.
It is also the cheapest place to show a result before a patient commits. Nobody deliberates over a filling. Full arch, orthodontics and veneers are decided slowly, and that deliberation happens on your profile.
Six content types that shorten a consult. Every shoot day is planned around them.
Plain explanations of what a procedure involves and what recovery is honestly like. It removes an objection before the consult, so chair time is spent deciding rather than explaining.
Who the patient will actually meet, by name and role. It performs, it recruits, and it carries none of the consent load that patient material does.
Much of the group that has not booked is avoiding a room they cannot picture. Show the operatory, the chair and the route in from the door.
For full arch and orthodontics the real question is not whether it works. It is how many visits, how long, and what they can eat next week.
Your assistants can list twenty objections from memory. Every one is already proven to be something a patient needed answered before they said yes.
Part of every shoot is filmed vertical with the hook inside two seconds, so one morning feeds your organic calendar and your paid campaigns at once.
The production system, in order
Which chairs do you want fuller, and which roles are you trying to fill. Those two answers weight the calendar before a single topic is chosen.
Before a frame is shot: a practice-owned device, a consent form naming each use by name, and a register keying every file to its consent status.
One planned morning every four to six weeks, run against a shot list, with somebody whose only job that day is capture. A session carries a quarter.
We cut, write and load the calendar, so nobody at your front desk touches a publishing tool. Anything clinical comes back to you for sign-off.
Organic tells you which explanation holds attention. That clip becomes the paid creative, tested on a real audience before you spend anything on reach.
Monthly, against what social genuinely produces: consults where the patient names social at intake, and qualified applications. Inference is labelled as inference.
The part almost nobody builds
A photograph of a patient in your operatory is health information about an identifiable person, created in the course of care. Consent is obtained, documented, and can be withdrawn.
That one fact changes what this work has to be. Not a posting habit. A consent-keyed asset register: which patient, which consent, which uses, which platforms, which dates.
Because a withdrawal has to reach backwards. The post, the crosspost, the story archive, the ad creative still running, and the camera roll on a phone that leaves the building every night.
Consent held only in one team member's memory of a conversation leaves when she does. In a register it stays, and so does your ability to honour it.
Consent is recorded per asset and per named use. The register is what makes a withdrawal actionable rather than aspirational.
None of them is a follower count.
Search brings them and reviews reassure them, then most go and check. A profile showing the team, the room and the work removes the last hesitation.
Hiring a hygienist is currently harder than winning a patient, and applicants read your account before they apply. An empty chair costs production daily.
You cannot sell elective treatment to a cold audience using stock photography. Practices whose paid social works are already filming. Organic is the supply chain.
Across the dental content we have produced: 25M+ views. On this page that figure answers one question: whether we can make something people choose to watch.
One flat monthly fee, month to month, one clinic per city. No setup charge, no per-post pricing, and never a share of your production.
Forms naming each use, capture on a practice-owned device, and a register keying every file to its consent status. Built before the first shoot day.
A planned capture morning on a fixed rhythm, run against a shot list your team is briefed on, so nobody has to improvise on camera.
Cutting, copywriting and the calendar, written to the advertising standards that apply in your province rather than one national template.
The clips that earned attention organically, recut to advertising specification and handed to your campaigns as creative that has already been tested.
Comments and direct messages answered inside business hours, with anything clinical routed straight to you instead of being answered on your behalf.
Profile visits, saves, messages that became consults, patients naming social at intake, and applications for the roles you are trying to fill.
Why Dental Marketing Canada
No restaurants, no law firms. Every account here is a Canadian dental practice, so whoever writes your aligner script knows what the consult is worth and what your college permits.
One clinic per city. We are never producing content for you and your competitor out of the same room. Month to month, because a contract should not be the reason an agency keeps an account.
You own everything, and here that includes the raw footage, the accounts and the consent register itself. Part principle, part regulation: you remain responsible for what is published about your practice.
We will also keep saying what social cannot do. It does not replace search, ads or a front desk that answers. On its own it fills nothing.
See how we work with practicesEvery discipline, one operating system, one team.
Not directly, and we would rather lose the sale than say otherwise. Posts are not ranking signals and follower counts do not move the map pack. What it contributes is indirect: branded searches from people who saw you and went looking. If ranking is the goal, that budget belongs in dental SEO.
With consent obtained in advance for the specific use, documented in the record, and revocable at any time. The platform is rarely the obstacle. Your regulator is, and its requirements are procedural. That revocable clause is why we keep a register: a withdrawal has to reach every place the image went, including the ad account.
Less often than you have been told, and far more consistently. Two or three useful posts a week held for a year beats daily posting for six weeks and then silence, because a profile is judged on whether it is alive. The right frequency is whatever your system holds without heroics.
Nothing, and that is the point. Consent remembered by one person walks out with her. In a register it stays: which patient, which consent, which uses, which platforms and which dates. A new team member can action a withdrawal request properly on their first day.
Usually not. Adding a platform is the fastest way to make the whole thing collapse. For most practices it is one primary channel run properly, with the same vertical clips reposted where they fit. The exception is a genuinely young patient base or an orthodontic focus.
You keep all of it, because it was always yours. The accounts stay in your name, raw footage and edited files are handed over in full, and the consent register goes with them. That register matters more than the content does.
Finally, dental social media run as a consented asset library rather than a posting habit.
Tell us about your practice, the treatments you want more of, and the province you practise in. We will show you what one shoot day would produce, how the consent register works, and whether your city is still available.
Thank you. We'll be in touch shortly. Need us sooner? Call (905) 906-7066.
Speak to a dental marketing specialist
Tell us about your practice and we will come back with a straight read on your market, what we would do first, and whether your city is still available.
Finally, Marketing Built For High-Value, Specialized Dental Services in Canada.
The profile they open before they call