Canada's Specialized Dental Marketing Agency · Serving Dental Clinics Coast to Coast
Stop paying for patients you never speak to
Most practices do not have a traffic problem. They have a gap between an enquiry arriving and a patient sitting in a chair, and everything lost inside it was already paid for. Our dental CRM closes that gap: instant response, missed call recovery, treatment plan follow-up, and dental patient conversion reporting that ends at booked treatment.
Be precise about what a marketing budget buys. It does not buy patients. It buys a ringing phone and a form notification. Everything after that is done by one person who is also checking someone in.
So the enquiry rarely fails because the ad was wrong. It fails because it landed at the busiest minute of somebody’s day, and nobody was free to answer it.
Double the enquiries arriving at a desk that cannot answer the ones it has and you get the same booked patients, a bigger invoice, and a team that stops believing in marketing.
A dental CRM does that work when no person is free to. It runs on enquiries you have already paid for, which makes it the cheapest growth in the building.
Six functions. Most practices run one or two by hand, inconsistently, and call the rest a plan for next year.
Calls, forms, chat and social enquiries arrive in one queue, each stamped with its source and given an owner. An enquiry nobody owns is one nobody chases.
Any call that rings out or lands outside hours triggers an instant text from your practice number, so the caller never has to try you again.
One shared number and one thread per patient, so the coordinator, the hygienist and the front desk read the same conversation. No personal mobiles.
Presented and unstarted cases become a live list, not a memory, each with a sequence built around the real objection: money, fear or timing.
Overdue hygiene, continuing care and lapsed patients run as separate campaigns, because in Canada they do not share a legal basis.
Every call tied to the ad, page or profile that produced it, then matched against what was booked. Cost per started case, not per click.
The sequence, and why the dull steps come first
A month of real enquiries tracked end to end: how many arrived, how many were answered, how fast, how many were chased twice. Nobody argues with their own phone log.
An automated first reply on every channel, then a named owner and a window for the human follow-up. Nothing else switches on until this works.
Text back on unanswered and after-hours calls, worded so a patient replies rather than reads a notice that the office is closed.
We pull the presented and unstarted list, sort it by case value and by the reason each case stalled, then build a sequence per group.
Continuing care first, because it is the most valuable and the most defensible. Reactivation after that, split by last visit and consent on file.
Monthly, by source and by treatment, ending at cases that actually started. Budget follows treatment. Anything that produced none is cut, ours included.
The highest-leverage change in the system
A patient enquiring about implants is almost never enquiring at one practice. They send three forms in ten minutes and go back to their evening. Whoever replies first is briefly the only one in the conversation.
The mechanism is behavioural, not mysterious. Someone who has just pressed submit is at the peak of their intent. An hour later they are cooking dinner. By morning they have forgotten, or booked elsewhere.
The multipliers quoted around this come from business to business sales research, not from dentistry, so we will not attach a number to your practice that we cannot defend. We measure yours.
None of the three needs one extra visitor to your website. Two you have already paid for once.
The largest silent leak in most practices, and the hardest to see, because a call that never connected leaves a line in a log nobody reads.
That person is not an unconvinced prospect. They sat in your chair, saw the radiograph, and said yes to the diagnosis and no to the timing. Timing changes.
Charts belonging to people who moved, changed jobs, lost coverage, or had one bad afternoon with a receptionist who no longer works there.
The third leak is the one every agency offers to fix first. It is also the one with a problem underneath it. Read the next section before you send anything.
Under CASL, implied consent from an existing business relationship runs for two years from the purchase of a service. In a dental practice that clock starts at the last appointment.
Now look at the campaign nearly every agency recommends first. Reactivation targets patients who have not been in for three or four years, so the more valuable waking them up looks, the longer their implied consent has been gone.
That is not an argument against reactivation. It is an argument for doing it in the right order, and for building the list long before you need it.
One flat monthly fee, month to month, one clinic per city. Never a share of your production, never a charge per lead.
A month of real enquiries tracked before anything is configured, so every improvement is measured against your own numbers, not a benchmark.
An automated first reply on calls, forms, chat and social within a minute, then a named owner and a window for the human follow-up.
Your practice management system stays the record of truth. The dental CRM covers the stage before it and hands the patient over without a duplicate chart.
Presented and unstarted cases segmented by case value and by the reason they stalled, each group with its own sequence and owner.
Continuing care, offers and lapsed-patient outreach on separate lists, with consent status and its date recorded per channel.
Response time, missed calls recovered, plans reopened and cases started, by source, in a live view rather than a monthly PDF.
Why Dental Marketing Canada
Most agencies selling automation to dentists resell one generic platform written for gyms, roofers and law firms, with the field labels changed. It works the way a rented van works.
We build our own. So when a practice needs a field for treatment presented but not started, or a list keeping clinical recall apart from promotional messaging, we write it.
One clinic per city. Month to month, because a contract should never be the reason an agency keeps an account. Flat monthly fees, never a share of your production.
And you keep it all. Tracking numbers port to you, conversation history and consent records export in full, and the patient data was always yours.
See how we work with practicesEvery discipline, one operating system, one team.
Your practice management system records people who are already patients: schedule, chart, ledger, claim. It was never built for the stage before that. A dental CRM covers everything between a stranger raising a hand and that person appearing in your schedule, plus follow-up on treatment presented and never started.
No, and any agency implying otherwise has not spent a day in a practice. Automation removes the work that should never have been the front desk’s: catching an enquiry at 9 pm, remembering a fourth follow-up, noticing a presented crown still unscheduled. The conversation stays with a person.
Yes, with consent recorded and each message classified correctly. CASL covers commercial electronic messages including text, and needs consent plus identification and a working unsubscribe. Health privacy law separately needs express consent before health information is used for marketing, which catches any promotional message sent to a list built from clinical records.
Faster than anything else we sell, because it works on demand that already exists. Missed call recovery produces conversations in the first week. Treatment plan follow-up usually produces booked cases inside the first month, since those patients already accepted the diagnosis. Reactivation is slower and depends on consent.
Then it fails, and that happens often enough that we design around it. The automated layer runs whether or not anybody logs in, so instant replies, text back and follow-up sequences do not depend on adoption. We keep the new human habits few.
Finally, a dental CRM built for how a Canadian practice actually answers patients.
Tell us how many enquiries your practice gets in a month, how they arrive, and who answers them. We will measure what happens to those enquiries now, show you where they are being lost, and tell you whether your city is still available.
Thank you. We'll be in touch shortly. Need us sooner? Call (905) 906-7066.
Speak to a dental marketing specialist
Tell us about your practice and we will come back with a straight read on your market, what we would do first, and whether your city is still available.
Finally, Marketing Built For High-Value, Specialized Dental Services in Canada.
Stop paying for patients you never speak to