Google Business Profile management for dentistsYour Google Business Profile
The listing that decides whether you appear on the map at all. Category, services, hours, address and photos are all ranking inputs.
Canada's Specialized Dental Marketing Agency · Serving Dental Clinics Coast to Coast
Canada's Specialized Dental Marketing Agency · Serving Dental Clinics Coast to Coast
Google Business Profile management for dentists
Dental reputation management decides which three practices appear on the map above your website, and most patients choose from those three. We manage your Google Business Profile, keep recent reviews arriving every month, and reply to every one. You are measured on profile calls and booked patients, not on stars collected.
Why this decides your new patient count
Someone types dentist near me into a phone. Before any website loads they get a map and three Google Business Profiles, each with a rating and a review count. The shortlist is built for them, and you did not choose who is on it.
That shortlist runs on signals that never touch your website. Google names three: relevance, distance and prominence, and says plainly that more reviews and better ratings can improve local ranking.
And the pack holds three. In a city of forty practices, fourth is nearer to fortieth than to third. This is the one channel where visible and invisible sit a single position apart.
Reputation is not one thing. It is six public surfaces a patient checks in about ninety seconds, and none of them is your website.
The listing that decides whether you appear on the map at all. Category, services, hours, address and photos are all ranking inputs.
Three results, ranked on relevance, distance and prominence. Your position changes street by street across the area you actually draw from.
What a patient reads before they read anything you wrote. The rating matters, and so does the date on the most recent one.
An unanswered complaint tells the next patient more than the complaint did. Replies are also where a practice can disclose health information by accident.
Google allows a public facing practitioner a listing of their own alongside the clinic. Most Canadian practices have never been told they qualify.
Your name, address, phone and hours repeated across directories, insurer pages and the CDCP provider list. Mismatched data quietly suppresses a profile.
The sequence, and why it runs in this order
Ownership moved into your name, categories tested against what ranks in your city, duplicates resolved, guideline breaches removed. Driving reviews at a profile carrying a suspension risk builds on a fault line.
Category, address, hours, services and attributes carry weight, cost nothing to maintain, and move in weeks. We finish them before anything that needs your team's time.
We check each dentist against Google's public facing test, then build and verify a correctly named listing. Where a clinic does not qualify, we say so.
DentalReviews.ca sends one request off a completed appointment. We set a monthly pace against your patient volume and hold it, rather than pushing hard for six weeks.
Positive reviews get a short human reply. Negative ones are drafted by someone who knows that confirming a person was a patient discloses health information to the internet.
Every month: grid position across your catchment, recent review count, median reply time, and calls that started on the profile. Where a neighbourhood is not moving, we name it.
The idea this page rests on
A practice with a long review history and nothing since the spring looks worse than a smaller practice with a review arriving every few weeks. The bigger total belongs to somebody who appears to have stopped.
Patients read the dates. So does local search, where review flow behaves as a live signal rather than a stored score. A clinic with fewer recent reviews can sit above one with more old ones.
That changes what you are buying. Reputation is not a number you reach, it is a rate you sustain. A six week push that stops has built something that decays.
Three acts look identical from the outside and sit in three different places. Only the third one is the one that gets caught.
Texting someone you have already treated for honest feedback. Google permits encouraging genuine reviews where nothing is offered in exchange for one.
Written by a patient, published by a third party, living on a page you neither own nor control. Nothing there is your advertisement.
Republished where you do control the page, it becomes your own advertisement and a testimonial. That is the act Canadian rules actually reach.
And there is no upside to weigh against it. Google's own rule makes a page ineligible for star results when the reviewed business controls the reviews, embedded widget included. The widget earns zero stars and carries the exposure anyway. Link to your profile instead.
One flat monthly fee, month to month, one clinic per city. No setup charge, no price per review, and never a share of your production.
Ownership, categories, services, attributes, hours including holidays, photos and the map pin. Most profiles we inherit carry the wrong primary category.
DentalReviews.ca, our own platform, sends one request from a completed appointment. No clipboard, no asking a patient in the chair, no chasers.
Every review flagged the day it lands, with a reply drafted for your approval. Negative ones reach a human and never receive a template.
Where a dentist qualifies, a correctly named listing verified alongside the clinic. Built the wrong way they get merged away, so we build them properly.
One set of name, address, phone and hours reconciled everywhere it appears, including insurer directories and the CDCP provider list.
Your position measured on a grid across your catchment, not from your own office chair, beside recent review count and calls that began on the profile.
Why Dental Marketing Canada
Reputation software is mostly generic, built for restaurants and gyms then sold sideways into healthcare with the word patient swapped in. That is how a Canadian dentist ends up with review gating switched on by default.
DentalReviews.ca is ours. Canadian Dental Reviews sits under the same roof as this agency and runs alongside the CRM, call tracking and reporting behind every partner account.
One clinic per city, so we are never lifting your map position at your neighbour's expense. Flat monthly fees, never a share of production. Month to month, because the work should be the reason you stay.
Your profile is verified in your name from day one, with every listing, login and the review history. Leave, and our manager access is the only thing removed.
See how we work with dental practicesEvery discipline, one operating system, one team.
Fewer than you expect, arriving more often than you expect. The useful target is a monthly rate that keeps your recent window full and puts you in range of whoever holds the top three in your city. We check the date on your most recent review before we check your total.
Yes. Asking someone you have already treated for honest feedback is not the same as approaching a stranger, and Google expressly permits encouraging genuine reviews where no incentive is attached. What you cannot do is filter who gets asked, script what they write, or pay for it in any form.
No, and it is the clearest recommendation on this page. Republished on a page you control, a review becomes your own advertisement and a testimonial. Google also treats a page as ineligible for star results when the reviewed business controls the reviews, widget included. You take the exposure and receive nothing for it.
Report it against the policy it actually breaches, and expect the first attempt to fail. Removal is unpredictable and anyone promising it is selling. The reply matters more, because every future patient reads it: acknowledge, confirm nothing about the person or the treatment, offer a phone number.
Probably, and most clinics have no idea they are entitled to one. The test is whether each dentist is public facing, has their own patient base, and can be reached at the location during stated hours. An associate covering overflow one day a week usually does not qualify.
Profile structure moves fastest. Categories, hours, services and duplicate listings can shift map position within weeks. Review flow is slower by design, because a pace you can sustain is the whole point. Expect the grid to move before the phone does, and expect both reported separately rather than blended into one number.
Finally, dental reputation management run as a monthly system instead of a one-time push.
Tell us your city and the practices you keep losing to. We will show you where your Google Business Profile sits across your catchment, how recent your reviews look next to theirs, and whether your market is still available.
Thank you. We'll be in touch shortly. Need us sooner? Call (905) 906-7066.
Speak to a dental marketing specialist
Tell us about your practice and we will come back with a straight read on your market, what we would do first, and whether your city is still available.
Finally, Marketing Built For High-Value, Specialized Dental Services in Canada.
