Canada's Specialized Dental Marketing Agency · Serving Dental Clinics Coast to Coast
Facebook and Instagram advertising for dental practices
Dental Meta ads do the one job search cannot: they put a treatment in front of a patient who was never looking for it. We build Facebook and Instagram campaigns around the cases that reward being interrupted, aligners, cosmetic work and full arch, then get the enquiry to your front desk while the interest is still warm.
Nobody opens Instagram wanting orthodontics. Your patient is not shopping and has not decided anything, so you are not competing for a choice. You are building the want from nothing.
That difference sets everything after it: which treatments belong here, why creative outweighs settings, and how fast the enquiry has to be answered.
Most practices who tell us Facebook did not work judged it on search expectations. Leads were cheap, nobody booked, and the platform took the blame for the build.
Pointed at the right treatments it produces cases no other channel reaches, because those patients were never going to type anything.
A treatment belongs here when the patient can be persuaded, the decision is allowed to take a while, and the result can be shown.
The most dependable treatment here. An adult who has quietly disliked their front teeth for fifteen years is not searching for anything. They are scrolling.
Cosmetic work is decided emotionally and judged visually, which is what a feed rewards. It also carries the case value to fund the attention it takes.
The strongest argument for Meta in dentistry. Many candidates do not know the treatment exists, and nobody searches for words they have never heard.
Rarely worth running as the headline offer. It earns its place as the entry rung, a low commitment first visit from someone who would never have called.
People who have avoided a dentist for years are not looking one up. They are avoiding the thought, which makes reaching them an interruption problem.
Nobody searches a practice name they have never heard. Until rankings catch up, an opening has to be announced rather than waited for.
The sequence, and why it runs in this order
Your fee, show rate, close rate and chair capacity decide what a started case can cost. If the treatment does not suit the channel, we say so on the call.
The form fills inside the app and converts higher. It also removes the friction that filtered out the merely curious. High case value earns the page instead.
Shot list, filming guidance, edit, captions and variants. Several different concepts at launch, because month one finds which idea your market answers.
Delivery finds the buyer faster than a spreadsheet guesses at one. Narrowing on day one limits learning and burns through a mid-sized city before anything is known.
A want you created has a short half life, because the patient never planned to think about their teeth today. Routing, an automatic reply and escalation are built in.
Leads, consults booked, consults attended and cases started, by treatment. What produced cases gets more. What produced cheap leads gets cut, including creative we liked.
Capture, or create
Emergency dentistry is the clearest case, and it is a structural mismatch rather than a targeting failure. Someone with a cracked molar at nine at night is searching, not scrolling.
They decide in minutes and take whoever answers, so the ad served last Tuesday was never in the running. No audience or creative repairs that.
We would rather say so than take the budget. Urgent demand is won in search results and the map pack, which is what our dental SEO work is built for.
Meta has absorbed most of the targeting decision into its own delivery system, so the asset you supply carries the result. When two practices spend alike and one produces cases, it is rarely the settings.
A short clip of you explaining what a scan appointment involves beats any stock library. The patient is deciding whether to trust a person.
Captions on everything, vertical by default, the point made in the first seconds. Most of it is watched with the sound off and the thumb already moving.
One polished video run for half a year stops working. A smaller city exhausts an audience quickly, so creative runs on a schedule, not as a favour.
The practices that win here do not have the best cameras. They are the ones that keep showing up with something new.
One flat monthly fee, month to month, one clinic per city. Never a share of production, which removes any reason to send volume you cannot treat.
One campaign per treatment you want more of, each with its own creative, offer and budget. Aligner buyers and full arch candidates share almost nothing.
What to film, who is in it and what it says, written before anyone picks up a phone. Then the edit, captions, crops and variants.
Instant form, landing page, or both split against each other. An economic decision, made from your treatment mix and what the desk can absorb.
The enquiry lands in your CRM on submission, triggers an immediate text and a task for the desk, then escalates if nobody touches it.
Every headline, caption and image checked against Meta's standards and your provincial regulator first. A rejection costs the campaign its learning, not just a day.
Cost per lead is an input, not a result. The report opens with consults attended, cases started and what they were worth, by campaign.
Two rulebooks point the same way. Meta refuses ads that put a condition on the reader. Ontario refuses advertising that creates an expectation of a favourable result. Both ban the same sentence, so writing for your College clears Meta review as a side effect.
Why Dental Marketing Canada
Every account in this building is a Canadian dental practice, so whoever writes your full arch creative already knows what that patient is frightened of.
The figures we can stand behind came from paid social. Over 50% of one partner's aligner starts now begin there. An oral surgery client saw a 71% lower cost per lead. A full arch programme added over $60,000 a month. Our creative has been watched more than 25 million times.
One clinic per city, so your creative is never tested against a campaign we run down the road. Flat monthly fees, never a share of production. Month to month, because a contract should never be why an agency keeps an account.
The ad account, pixel, creative files and lead data are yours from the first day and stay yours on the last.
See how we work with dental practicesEvery discipline, one operating system, one team.
Usually the headline, and rarely for the reason the notice suggests. Meta does not allow an ad to assert or imply a reader's health, so a question aimed at the reader's own mouth is refused while the same offer stated as a service clears. Practices lose weeks swapping images when the fault sits in one sentence.
No. This is paid acquisition. We are not posting daily to your grid, replying to comments or growing a following, though the creative we produce is yours to post. An organic presence is our dental social media work, a different purchase with different reporting.
Three things together, usually. The campaign was optimised for cost per lead, the one number an agency can improve without producing a case. The instant form was chosen because it flatters that number. And enquiries sat unanswered for hours in a channel where the interest you paid to create decays within them.
It depends on case value and city, and we would rather run the arithmetic with you than print a figure we cannot source. Two things set the floor: enough daily budget to gather evidence instead of trickling, and enough spend that one started case does not carry the quarter.
Nothing moves, because none of it was ever ours. The ad account is in your practice's name on your billing, the pixel and audiences stay attached to it, and the creative files are yours. You remove us and everything keeps running. We work month to month for the same reason.
Finally, paid social built for the dental treatments patients have to be persuaded into.
Tell us which treatments you want more of and the city you compete in. We will tell you whether Meta is the right channel for them, what the creative would have to look like, and whether your market is still available.
Thank you. We'll be in touch shortly. Need us sooner? Call (905) 906-7066.
Speak to a dental marketing specialist
Tell us about your practice and we will come back with a straight read on your market, what we would do first, and whether your city is still available.
Finally, Marketing Built For High-Value, Specialized Dental Services in Canada.
Facebook and Instagram advertising for dental practices