Canada's Specialized Dental Marketing Agency · Serving Dental Clinics Coast to Coast
Marketing for corrective jaw surgery
Orthognathic surgery marketing is not lead generation, and running it that way wastes the budget. Corrective jaw surgery is decided slowly, usually starts with an orthodontist rather than a search, and is funded unlike any elective procedure. We build referral standing and patient education, and we report on referrals and consults.
Why jaw surgery is different
Most agencies sell jaw surgery the way they sell implants. Run ads, count leads, report a cost per lead. It fails, because the case begins in an orthodontist's chair rather than a search box.
Funding is the second reason. Ontario's published list of what OHIP covers, on ontario.ca, includes in-hospital reconstructive surgery that is medically necessary, with prior approval. Cosmetic surgery and office dental work are not.
So the question is not whether someone will pay privately. It is whether this patient qualifies, what the hospital route involves, and what the orthodontics costs.
That changes the job. We build standing with referring orthodontists, education a family can follow, and reporting tied to referrals and consults.
Six subjects where the searching happens, and where the referring orthodontist is watching.
The core procedures, written so a referring orthodontist recognises how you plan a case and a patient can follow what is being moved and why.
Difficulty chewing, wear and a bite that will not close are what send people looking. Function is the honest way to describe this surgery.
A referral route that starts with physicians and sleep clinics rather than dentistry. Most surgical practices are completely invisible to it.
Virtual planning reassures both the family and the referring office. Show the process and the technology, never the faces of your patients.
Your largest single source of jaw surgery cases. It is a relationship rather than a campaign, and it needs its own pathway and its own reporting.
The first question every family asks. Answer it plainly on your own pages, with the province named, and the consultation starts on solid ground.
The system
Every orthodontic office in your radius, plus the sleep and airway physicians who rarely think of surgery at all. The list gets built before anything else does.
One short pathway an orthodontic office can complete with records attached, without a phone call, a chased fax or a second attempt.
Who is assessed, how the orthodontic and surgical phases fit together, and what determines cost. Written once, then used by every referrer and every family.
Corrective jaw surgery, underbite, open bite and airway terms in your city, which is where a self-directed patient or an unsure parent actually starts.
Follow-up that keeps a family in contact through a pathway measured in years, without pressure, without chasing, and without a countdown on anything.
Which orthodontic offices sent cases, which ones went quiet, and how many consultations turned into a surgical plan. Nothing about impressions.
Where the choice is actually made
Orthognathic surgery is the longest running decision in dentistry. Two orthodontic phases and an operation sit inside one plan, and the patient lives with that plan the entire way through.
It is also almost never a decision one person makes alone. An orthodontist raises it, a patient absorbs it, a parent or partner weighs in, and funding is on the table from the first appointment.
By the time a patient could search for a surgeon, one has usually already been named. That choice happened inside a professional conversation you were not part of.
So the work is standing, not capture. Be the surgeon the orthodontist names, and be worth finding by the family who hears that name and looks you up the same night.
Three audiences, one decision, and material that has to hold up for all of them.
Names the surgeon, sets the expectations, and stays involved through both orthodontic phases. Your standing with that office is effectively the account.
Often young, reading quietly at night, and comparing what they find online against what they were told in the chair. Give them something accurate to find.
Asks the cost question, the time-off-work question and the risk question. Rarely the one searching, and frequently the one who decides.
One flat monthly fee. No setup charges, no per-lead pricing, no share of your production.
Your referring offices mapped and maintained, outreach to the ones that have never sent a case, and a quiet office surfaced before you lose it for good.
Pages for jaw surgery, underbite, open bite and airway cases, ranked in your city and written for someone reading them at midnight.
One site that serves an orthodontic front desk and a nervous young patient equally well, with the funding question answered on the page itself.
Plain material on candidacy, the two orthodontic phases, hospital admission and recovery, so nothing important reaches a family as a surprise.
Every enquiry attributed to its source, missed calls texted back automatically, and follow-up that keeps a slow decision warm without pressuring anyone.
Referring offices gained and lost, consultations booked, and the source of each one. Written to be read in five minutes between cases.
Why Dental Marketing Canada
Dentistry is the only field we work in. That is why we arrive already knowing how a referral base behaves, how a surgical consultation converts, and which advertising rules your regulator applies to you.
Those rules matter here. Ontario treats unprovable or superlative promotional claims as professional misconduct and captures patient testimonials, so the American transformation-photo playbook is not available to you. We write to what can be evidenced.
One practice per area, so a neighbouring surgeon gets told no. Month to month, because a contract should never be why an agency keeps an account. Flat fees, and every asset is yours from day one.
See how we work with specialistsEvery discipline, one operating system, one team.
Partly, and it depends on the case and the province. Ontario's published list of what OHIP covers, on ontario.ca, includes in-hospital dental and reconstructive surgery that is medically necessary, with prior approval, while cosmetic surgery and dental services in an office are not covered. The orthodontics on either side is usually the family's own cost. We write your pages so patients arrive understanding that question rather than expecting an answer you cannot give.
Sometimes, and rarely as the main spend. Publicly funded surgery does not behave like an elective private-pay procedure, so consumer acquisition campaigns perform nothing like implant campaigns. Where advertising does earn its place is airway and sleep cases, second opinions, and people who already have a diagnosis and are choosing between surgeons. We will tell you when the budget belongs in referral work instead, even though that is the smaller invoice.
By being easy to work with and visible while you do it. Most orthodontic offices send cases to the same one or two surgeons out of habit, and a habit changes when someone makes the alternative simpler: a short referral pathway, records handled properly, planning the referrer can actually see, and the patient returned on schedule. We map every orthodontic office in your radius and approach the ones that have never sent you a case.
Not the way American practices do. Ontario's dentistry regulation makes promotional material that is unprovable, superlative, or that suggests uniqueness or superiority professional misconduct, and it expressly captures patient testimonials. So we build credibility another way: clear candidacy information, a visible planning process, and material a referring orthodontist is comfortable handing to a family. Your college rules are checked before anything is published.
Two clocks run at once. Referral work can move within a quarter, because an orthodontic office can change where it sends the next case as soon as you make that easy. Rankings and patient education compound over months, and the treatment decision itself is measured in years. We report the two separately, so you always know which half is producing and which half still needs work.
Only what can be evidenced. Oral and maxillofacial surgery is a recognised dental specialty in Canada, so an OMFS practice may state that. There is no orthognathic specialist title and we will never imply one. Anything else, including hospital appointments, fellowships and teaching roles, goes live only when it is confirmed in writing or already published by you. An unverified credential is the fastest route to a complaint.
No. One practice per area, and we hold that line, which means a neighbouring surgeon gets told no once you are with us. It costs us revenue and it is the clearest signal we can give that we are on your side. Everything runs month to month, and you own the domain, the site, your profiles and your analytics from day one.
Finally, marketing built for corrective jaw surgery, where the referral decides the case and the click does not.
Tell us which orthodontic offices refer to you now, which ones never have, and the city you practise in. We will show you what the jaw surgery search landscape looks like there, where your referral pathway is losing cases, and whether your area is still available.
Thank you. We'll be in touch shortly. Need us sooner? Call (905) 906-7066.
Speak to a dental marketing specialist
Tell us about your practice and we will come back with a straight read on your market, what we would do first, and whether your city is still available.
Thank you. We’ll be in touch shortly. Need us sooner? Call (905) 906-7066.
Finally, Marketing Built For High-Value, Specialized Dental Services in Canada.
Marketing for corrective jaw surgery