Canada's Specialized Dental Marketing Agency · Serving Dental Clinics Coast to Coast
Marketing for practices that provide clear aligner treatment
Clear aligner marketing is the one job in dentistry where the patient can buy a competing product without ever seeing a dentist. Competing on price against that is a race you lose. We move the conversation onto candidacy and supervision, and we build everything around getting the patient to a scan, because that is where an aligner case is won.
Why aligner practices choose us
Every other treatment you market has no consumer substitute. Nobody buys a root canal online. Aligners are the exception, and that single fact rewires the funnel.
So the first competitor in an aligner campaign is often not another practice. It is a kit shipped to a door, priced below anything you could responsibly quote, and sold on convenience.
You cannot win that on price, and you should not enter it. What you have instead is a scan, a diagnosis, and a clinician who can change course partway through.
Six sources of aligner demand. Each behaves differently in search, so each gets its own page, its own funnel and its own budget.
The core of aligner demand, and mostly adults who have thought about it for years. They search the treatment, not a brand, and they compare on price until somebody gives them a better comparison.
Teeth that drifted back years after childhood orthodontics. High intent, quietly embarrassed about it, and spoken to by almost nobody's marketing.
Moving teeth first can make the restorative case smaller and the result last longer. Patients never search for this, so it is won on your pages and in your chair.
A different buyer entirely, because the parent decides and the teenager wears them. Compliance, sport and what happens when a tray is lost matter more than the fee.
The offer that actually converts. A short, concrete appointment beats a vague consultation, and it puts a clinician in front of the case while the patient is still deciding.
The part patients underestimate and a shipped kit barely addresses. It is also a plain reason to choose a practice that will still be there afterwards.
The system
Your fee, your chair time and your lab arrangement decide what a booked scan is worth paying for. Everything downstream is built against that number.
Aligner candidates are already recorded in your software as unscheduled treatment. Reaching them costs nothing beyond doing it, so it happens before any ad spend.
Who is suitable, what supervision adds, and what happens when a case is not an aligner case. That is the conversation the mail-order route cannot have.
Every ad, page and phone call ends in the same place: a booked scan. Short, concrete, and far easier to say yes to than a consultation.
Aligner enquiries arrive on a phone in the evening. Missed calls are texted back automatically and follow-up keeps running until the patient books or says no.
Enquiries, scans booked, scans attended and cases started, by source, every month. Whatever does not produce starts gets cut, including our own ideas.
What you are really competing with
No other treatment in dentistry has a direct-to-consumer version. That changes the job. Price is the comparison the patient arrives with, and it is the one you cannot win.
Two things a shipped kit cannot supply: supervision and complexity. Scans, attachments, IPR, a mid-course correction, and a clinician who can say this should not be an aligner case at all.
So the job is to move the conversation off price and onto candidacy, then book a scan. Not a consultation. A scan.
One client practice has run aligner starts above 50%. That is one practice on its own numbers, not a promise about yours.
The unsupervised case does not disappear. It often arrives at your chair later, and it arrives as the harder version of itself.
Both provide aligner treatment. They are not permitted to describe themselves the same way, and the difference is worth money to whoever gets it right.
Orthodontics is a recognised dental specialty in Canada, so you may say so plainly. In a market where most aligner advertising comes from general practices, that is a real and defensible difference.
You may state that your practice provides clear aligner treatment. You may not call yourself an orthodontist or imply specialist status through wording, titles or imagery. Colleges act on that.
Most competitors either breach it or waste it. Stated correctly it separates you from the practice down the road, and it keeps your advertising defensible if anyone complains.
Provincial regulation also decides what proof you may show. In Ontario, promotional material that is unprovable, superlative or suggestive of superiority is professional misconduct, and patient testimonials are captured directly.
Almost every aligner campaign you have admired is American, and it runs on testimonials and transformation reels. That is not available to you here, so your marketing has to win on explanation instead.
One flat monthly fee, month to month, one clinic per city. Never a share of your production and never a price per lead.
Candidacy, process, supervision and retention answered on pages built to rank in your city and to send the reader to a booked scan.
Search and social campaigns measured on scans booked rather than form fills, and scheduled for the evenings and weekends when aligner searches actually happen.
A path a patient can finish on a phone in under a minute, with the scan as the obvious next step from every page that discusses aligners.
The candidates already sitting in your practice management software as unscheduled treatment, contacted properly, before a dollar goes to an ad platform.
Every call attributed to its source, missed calls texted back automatically, and follow-up that keeps running while the patient thinks it over.
Scans booked, scans attended, cases started and cost per start against your own fee. Written to be read in five minutes between patients.
Why Dental Marketing Canada
We do not also market restaurants or law firms. Every client here runs a Canadian dental practice, so the person writing your candidacy page has written one before.
One clinic per city. We will not run the aligner campaign for the practice down the road. Month to month, because a contract should never be the reason an agency keeps an account.
Flat monthly fees, never a share of production and never a price per case. And you own every asset: domain, hosting, site, profile, ad accounts and analytics.
See how we work with aligner providersEvery discipline, one operating system, one team.
You do not, and you should not try. A shipped kit is cheaper because it removes the clinician, which is precisely what you are selling. So we move the comparison from cost to candidacy: what a scan finds, what attachments and IPR make possible, and what happens when a case turns out not to be suitable for aligners at all. Patients who understand that stop shopping on price.
A consultation sounds vague, long, and like a sales meeting. A scan is short, concrete, and produces something the patient can look at. It also puts a clinician in front of the case, which is where candidacy is decided. We build the whole funnel to end at a booked scan and we report on scans attended, not on enquiries collected.
Yes. You may state plainly that your practice provides clear aligner treatment. What you may not do is describe yourself as an orthodontist or imply specialist standing, because orthodontics is a recognised dental specialty in Canada and general dentistry is not. We write your copy, page titles and imagery to that line and check it before anything is published.
Usually yes, as a factual statement that your practice provides treatment with it, and we will confirm the manufacturer's own usage rules first. What we will not do is build your marketing on somebody else's brand, or word anything so it reads as endorsement by them. Brand searches are a small slice of aligner demand, and they are the slice you compete hardest for.
Not the way American aligner marketing does. Ontario's advertising regulation under the Dentistry Act treats promotional material that is unprovable, superlative or suggestive of superiority as professional misconduct, and it captures patient testimonials directly. Rules differ by province, so we write to yours. The substitute is explanation: candidacy, process, and what supervision adds.
Your own charts. Most practices already hold candidates recorded as unscheduled treatment, plus lapsed patients who considered it once and never booked. Reaching them costs nothing beyond the work of doing it, and it moves in weeks. We start there, then buy demand once the funnel behind it has been proven on your own patients.
Finally, clear aligner marketing judged on scans booked and cases started rather than on clicks.
Tell us how many aligner enquiries you get now, how many book a scan, and how many start treatment. We will show you where that funnel breaks, what aligner search looks like in your city, and whether your market is still available.
Thank you. We'll be in touch shortly. Need us sooner? Call (905) 906-7066.
Speak to a dental marketing specialist
Tell us about your practice and we will come back with a straight read on your market, what we would do first, and whether your city is still available.
Finally, Marketing Built For High-Value, Specialized Dental Services in Canada.
Marketing for practices that provide clear aligner treatment